The difference between Team Building and Team Development

I recently had a number of conversations that related to team development or team building. Here are some of the comments that people made:

Whatever your perspective, it is clear that in today’s fast changing complex environment, no one has all the answers, and that we need to collaborate effectively in groups or teams to achieve results.

One of the key questions we can address is when is a team important? There are times when organisations invest time and money building teams, when that is not required. Also, there are times when team building is not the right tool to use – there is a greater need for team development than team building.


Clarify the Goal and Purpose

So how do I know what I need? Firstly, it's vital to clarify the goal of the work at hand. A team or work group does not exist apart from the task it was created to deliver. Secondly, it's important to consider the complexity of the task, and how dynamic the environment the group will have to work in.

The simple diagram below shows graphically where groups or teams should be deployed.

Team development vs. team building There is a vast difference between team development and team building. The table below highlights some of these differences.

Team building can be valuable in certain contexts, and may be exactly the right thing to do. However, if the task is complex, or the environment is dynamic, then team building is a much more appropriate approach.

This simple article is a ‘flavour’ of this whole complex area of team development and group dynamics. LifeTree use a range of tools, methods and models which can help improve the performance of your team, or even to help unlock stuck teams.

Contact LifeTree if you would like to discuss this in more depth.


 

Team Building

Team Development

Duration

One off event.

Long term process.

Purpose

Focused on fun.

Often used as a reward.

Focused on long term improvement of team performance; both task and ‘process’.

Perception of attendees

Seen as a ‘fad’ (an 80’s or 90’s thing); or fun / a reward: depending on the culture of the organisation and how event is communicated.

Depends entirely on organisational culture and how effectively the team development process has been communicated to the attendees.

Prerequisites

People attend and are willing to participate

Team members are committed to the process of improving team performance. Demonstrated by:

  • willingness to be open and honest (increasingly and appropriately);
  • able to challenge;
  • open to being challenged;
  • open to personal change.

Level of demand on participants

Often not demanding – can be a physical demand if ‘outward bound’ type course. In extremes, demand can be excessive or humiliating.

Demands a lot from the participants
(as above).

Is likely to be uncomfortable for participants.

Level of demand on leadership

No particular demand on formal group leader.

Demands a lot from the formal group leader, in particular willingness to let go of control.

Task performance

Can help group improve task performance.

Task performance used to help group understand deeper team processes to enable sustainable and ongoing improvement in task performance and monitoring of group processes.

Group ‘process’

Tends to avoid group ‘process’ issues. If issues of group dynamics emerge, often there is no process to deal with these emergent issues effectively.

Focus able to address the issues of group dynamics constructively – helping the group to understand what is happening and why, at any stage of group development.

Level of facilitation

Requires level of training/facilitation which can support group doing exercises and applying learning.

Requires level of training/facilitation which can:

  • support group doing exercises and applying learning;
  • be flexible in approach, using a range of tools and models to help team understand what is happening;
  • use diverse range of models and techniques to support group as it tackles process issues;
  • when appropriate, challenge and confront issues that are preventing the team develop to it’s full potential.

Learning

Learning from event focused on improving team ‘task’ improvement.

Often hard to translate/apply learning back at base.

Equips the team to further improve over time. Learning occurs at many levels. Key is learning is an ongoing process and the group is equipped to carry out ongoing learning and improvement.

Short term outcomes

People often get a real ‘buzz’ out of the day and are energised by it.

Some skills and learning may be translated back at work by those who can apply it.

 

Long term Outcomes

No clear outcome. Dependant totally on ability of participants to apply the learning, and the culture of the organisation to support that learning and allow for needed changes.

Follow up support from facilitator as appropriate built into team development process to help both leaders and team implement desired improvement. Not a ‘one off’ or ‘big bang’ approach where people are left to get on with it. Other outcomes include:

  • Clear actionable plan which directly applies back at work
  • Improved decision making
  • Increased awareness of group dynamics, and how personal process affects this.
  • Increased motivation and commitment– people involved appropriately
  • Increased openness
  • More robust challenges to ideas
  • Increased creativity
  • Higher levels of support
  • Improved productivity
  • Diverse leadership – focused on skills and tasks, not formal position.
  • Improved quality of relationships
  • Improved ‘team’ feeling

In the long run, the team is able to do it. The facilitator’s goal is to do themselves out of a job increasing team responsibility during the development process.

This simple article is a 'flavour' of this whole complex area of team development and group dynamics. LifeTree use a range of tools, methods and models which can help improve the performance of your team, or even to help unlock stuck teams.